visvim's Hiroki Nakamura Talks Inspiration and Origins Behind the Brand

From ’80s American fashion to Snowboarding in Alaska.

By
Fashion
4,903 Hypes 0 Comments

With Slam Jam Milano’s 1st anniversary and visvim‘s inaugural European pop-up exhibition just around the corner, Hiroki Nakamura sat down to discuss the vision and motivation behind his brainchild.

Since his Tokyo days, Nakamura strove to define the brand’s core aesthetic. Having spent his teenage years in a post-WWII Japan that was inundated with ’80s-era American fashion, the artist highlights when he moved to Alaska as an early career-defining moment. The move, motivated by a love of snowboarding, permitted a young Nakamura the freedom to explore his love for all things design — leading him to create his revered visvim imprint.

Nakamura’s inspiration and numerous other topics are explored at length in an intriguing Slam Jam interview, be sure to give it a read.

On how he cemented his love for fashion:

When I grew up in the ’80s, American casual fashion was really big and you had this fundamental understanding of men’s style. A lot of my uncles and my father were already into that stuff.

On how visvim would have differed if he never relocated to America:

I would have gone to the United States anyways. I was always curious about American culture and Americana. I would have eventually traveled there.

On biggest challenges of the brand right now:

Ten years ago, I had access to certain leather workshops that no longer exist. So, I have to find a way to compensate in what I design and find other ways to introduce beautiful elements beyond materials.

On the moment he knew visvim has succeeded:

I drove through Italy by the French border. It was the middle of nowhere and I stopped at a gas station. I went to the bathroom and the guy working at the gas station came to me and said, “I know your shoes.”

On how he would sum up his experiences with visvim:

In the beginning, I really wanted to make something I believed in. I wanted to make something I love. Now I know a lot more about designing and materials thanks to suppliers, previous employers, my team and my clients. But it’s still about making something I believe in, and I really take it seriously.

In other fashion news, Bape’s famous shark hoodie gets a leather rework.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1198 Users Online

What to Read Next

Dior Homme's Hardior Sunglasses Look to New Wave for Inspiration
Fashion

Dior Homme's Hardior Sunglasses Look to New Wave for Inspiration

Kris Van Assche keeps it new (order).

A Possible Chanel x Pharrell x adidas Originals Sneaker Has Surfaced
Footwear

A Possible Chanel x Pharrell x adidas Originals Sneaker Has Surfaced

A take on the Hu NMD Trail silhouette.

This Brutalist Beverly Hills Pad Is Fit for James Bond
Design

This Brutalist Beverly Hills Pad Is Fit for James Bond

Take a tour of billionaire Jim Jannard’s humble abode.


Louis Vuitton Takes 'Stranger Things' to the Runway
Fashion

Louis Vuitton Takes 'Stranger Things' to the Runway

Pop culture comes to Paris Fashion Week.

'The Life of Pablo' Is the First Album to Go Gold in the UK on Streams Only
Music

'The Life of Pablo' Is the First Album to Go Gold in the UK on Streams Only

Passing the 100,000 mark.

The Introduction: Alexander Isak & Benjamin Henrichs
Sports

The Introduction: Alexander Isak & Benjamin Henrichs

Both are on a meteoric rise.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.