The NBA Lists This Season's Most Popular Jerseys and Team Merchandise
Who’s on top: LeBron or Steph?

The last two NBA champions, the Golden State Warriors and the Cleveland Cavaliers, sit atop the league in merchandise sales so far this season. Based on NBAStore.com sales from October 2016 through December 2016, Stephen Curry wears the most popular jersey in the league, followed by LeBron James, Kyrie Irving and Kevin Durant, with Russell Westbrook rounding out the top five. The Warriors also take the crown with the most popular team merchandise, with their rivals the Cavaliers right behind them, with the Lakers, Bulls and Knicks completing the top five in that order.
Peep the lists below, and note the “Greek Freak” Giannis Antetokounmpo of the Milwaukee Bucks making his debut on the jersey sales list.
Top 15 Most Popular NBA Jerseys
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Kyrie Irving, Cleveland Cavaliers
5. Russell Westbrook, Oklahoma City Thunder
6. Dwyane Wade, Chicago Bulls
7. Kristaps Porzingis, New York Knicks
8. Kawhi Leonard, San Antonio Spurs
9. Jimmy Butler, Chicago Bulls
10. Derrick Rose, New York Knicks
11. Klay Thompson, Golden State Warriors
12. James Harden, Houston Rockets
13. Damian Lillard, Portland Trail Blazers
14. Giannis Antetokounmpo, Milwaukee Bucks
15. Carmelo Anthony, New York KnicksTop 10 Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Los Angeles Lakers
4. Chicago Bulls
5. New York Knicks
6. San Antonio Spurs
7. Oklahoma City Thunder
8. Boston Celtics
9. Philadelphia 76ers
10. Toronto Raptors