adidas Tells Us Why It Made Sense Turning the UltraBOOST Into a Cleat

And a matching 3.0 colorway, too.

By //Footwear 

After transforming both the 350 and 750 editions of the Yeezy Boost into football cleats, adidas is bringing yet another of its most popular silhouettes to the gridiron: the UltraBOOST. Simply dubbed the UltraBOOST Cleat, the new design updates the beloved runner ever so slightly, welding its signature cage into the Primeknit bootie itself while employing a BOOST sock liner to keep the cushioning tech intact while also providing a comfy barrier between the foot and the SPRINTSTUD-laden RAZORFRAME. A reinforced toecap has also been added to the package to provide protection during plants and cuts. Best of all, though? The cleats are being accompanied by a corresponding rendition of the UltraBOOST 3.0 — complete with adi’s first-ever silver-colored BOOST midsole — so you can rock the style away from the field, too.

Check out the silver duo above and stay tuned for concrete release information — though a set drop date has yet to be announced, adidas promises the UltraBOOSTs are coming soon. In the meantime, you can catch adidas Running Product Manager Stephan Schneider’s thoughts on the kicks below as he sheds some light on the design in an exclusive interview.

Why did you decide to turn the UltraBOOST into a cleat?

Everyone loves Ultra Boost. Football players especially love it. It was a natural decision for adidas Football and Running to set out to make a great football cleat. We all have the feeling that UltraBOOST has had a huge cultural impact and we are constantly listening to people out there. So the “Silver Pack” was a true collaboration between adidas Football and adidas Running to bring the style and performance that goes into one of adidas’ most iconic running shoes to football. We’re excited to offer the UltraBOOST silhouette both on and off the field for the first time with the “Silver Pack.”

If the cleat doesn’t actually have a full length BOOST sole, is it fair to call it an UltraBOOST?

When we first set out to create the UltraBOOST, we wanted to build the greatest running shoe ever and deliver the ultimate running experience. The UltraBOOST represents the best of what adidas can do and the latest of what we know about the body, movement and technology. The UltraBOOST Cleat is using key elements like Primeknit, and the external heel counter and the TPU cage help to deliver the greatest fit and comfort for the gridiron and create the ultimate football experience.

The heel counter and TPU cage provide support for the running-inspired UltraBOOST, but for the cleat iteration, are these design elements applicable for the
football arena or have you had to provide additional reinforcements?

Due to the size and speed of our Football athletes, we wanted to reinforce the UltraBOOST Cleat in certain areas, but we’ve tried to stay as true to the Running construction as possible. The mid foot cage provides great mid foot support, which is ubiquitous between running and football. In addition the heel counter construction reduces pressure on the Achilles regardless of the sport while still offering great support.

How does Primeknit benefit the cleat’s design here? Does flexibility compromise protection in a contact sport such as football?

When we create a new Primeknit upper, we use our Aramis motion capture equipment to see exactly how the skin moves while you run. Obviously, there are differences between running and football moves and the movement patterns in general. The basic idea was to create a Primeknit upper that has the same look and feel of the UltraBOOST running shoe, but also provides the necessary protection football players need. Ultimately, we reinforced the Primeknit upper to guarantee the perfect blend of flexibility and protection.

Did you have to reconstruct the Primeknit upper differently to account for different running styles in football?

We’re extremely happy with how close we were able to execute the construction for the football cleat. We challenged all conventional wisdom when it comes to Football cleats and learned a lot from this project in both running and football.

Read Full Article
adidasStephan Schneideradidas ultra boostadidas UltraBOOSTadidas UltraBOOST 3.0adidas Ultra Boost 3.0adidas UltraBOOST Cleat

You may also like

adidas Adds A "Core White" UltraBOOST 4.0 Model to the Family
Footwear

adidas Adds A "Core White" UltraBOOST 4.0 Model to the Family

A clean, contemporary runner.
18,512 Hypes 7 Comments
adidas Updates the UltraBOOST With a "Blue Heel" Colorway
Footwear

adidas Updates the UltraBOOST With a "Blue Heel" Colorway

The latest iteration of the popular runner.
8,045 Hypes 7 Comments
A First Look at the adidas Consortium UltraBOOST Mid Prototype
Footwear

A First Look at the adidas Consortium UltraBOOST Mid Prototype

With contrasting colors on each shoe.
7,496 Hypes 13 Comments
Frenzy Friday Feature: Ryan Hawaii; Turning a Labor of Love Into A Business
Fashion 

Frenzy Friday Feature: Ryan Hawaii; Turning a Labor of Love Into A Business

“Be passionate about what you do and have a pure heart.”
1,873 Hypes 0 Comments
adidas Adopts a Bare-Bones Approach for The "Undye" Pack
Footwear

adidas Adopts a Bare-Bones Approach for The "Undye" Pack

Stripped down to the essentials.
8,396 Hypes 7 Comments


What to Read Next

T-Shyne & OG Maco Share New Video for "2Day" Featuring Duke and Produced by TM88
Music

T-Shyne & OG Maco Share New Video for "2Day" Featuring Duke and Produced by TM88

Off his TM88 ‘TRIP TRAP’ project coming soon.

Young Fathers Share 'T2 Trainspotting' Single "Only God Knows"
Music

Young Fathers Share 'T2 Trainspotting' Single "Only God Knows"

The “heartbeat” of Danny Boyle’s new film.

The OVO x Air Jordan 12 "Black" Has Received the Perfect Release Date
Footwear

The OVO x Air Jordan 12 "Black" Has Received the Perfect Release Date

Just in time for this year’s NBA All-Star festivities.


10 Anime Series & Films to Watch in 2017
Entertainment

10 Anime Series & Films to Watch in 2017

Here are our top picks.

Dr. Martens' New 1460 Boot Is the Most Badass "Year of the Rooster" Rendition Yet
Footwear

Dr. Martens' New 1460 Boot Is the Most Badass "Year of the Rooster" Rendition Yet

Touting a laser-etched graphic for the Chinese zodiac.

Riff Raff & Wiz Khalifa Join Forces On "Test Drive"
Music

Riff Raff & Wiz Khalifa Join Forces On "Test Drive"

Off that ‘Aquaberry Aquarius’ project due out January 30.

More ▾