Packer Shoes, ASICS and Mitchell & Ness Takeover NYC With "Game. Set. Match" Pop-Up
From the street to the court.
Tennis has taken over New York City’s Grand Central Terminal thanks to Packer Shoes, ASICS and Mitchell & Ness. Earlier, we shed light on the collaborative trio’s offering which included footwear and apparel. This time around its court theme has been set in one of the biggest transportation areas of NYC for a special pop-up. Throughout the space you’ll find a mix of patriotic red, white and blue along with special nods to the game of tennis. Tennis rackets serves as showcasing shelves for footwear and accessories as the collaborative offering is laid out via the space’s tennis court. Lastly, commanding attention is a special tennis ball installation which spells out ASICS using a mix of red and lime green coloring.
The “Game. Set. Match” pop-up is currently open and will conclude on September 1 between 10 a.m. and 7 p.m. ET.
Grand Central Terminal
89 E 42nd Street
New York, NY 10017