hype cog

Unpacking the Popularity of New Balance Sneakers in South Korea

A story that involves the Korean War, Steve Jobs, and hordes of teenage girls.

What to Read Next

Instagram Introduces Much-Needed ZOOM Feature
Panerai Unveils Its Luminor 1950 EOT 8 Days GMT
Chris Gibbs Expands on How Tuesday Girlfriend Is Bringing "Fun" Back Into Streetwear
The Latest FDMTL x Vans Collaboration Swathes the Sk8-Hi and Slip-On in Dark Indigo Sashiko Fabric
A.P.C. & Outdoor Voices' "A.P.C.O.V." Lookbook
The Samsung Serif TV Blends Seamlessly With Fredrik Risvik's Refined Design Aesthetic
Load More
HYPES is a real time popularity metric informing readers of what is trending