Garmin Wants to Be a GoPro Killer With Its New VIRB Ultra 30 Action Camera

“Can your action camera do this?”

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GoPro may be the first name that comes to mind when you think of action cameras, but Garmin is no slouch either and now the Swiss-based, American-founded tech company — which is more often associated with its GPS technology — is looking to knock GoPro off of its pedestal with its latest cam: the VIRB Ultra 30. Packed full of features, the tiny little camera includes everything from a 1.75-inch LCD touchscreen and 4K recording to 30 fps shooting and tri-axis image stabilization. The VIRB Ultra 30 can even livestream to YouTube and be controlled by voice; simply say a command like “Garmin, start recording” and the device will follow suit. And that high-sensitivity microphone captures audio loud in clear, even when the camera is housed in its waterproof casing.

Garmin’s VIRB Ultra 30 is available online now for $500 USD.

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