Nike Congratulates the City of Cleveland With "Believe"

Was it worth the wait?

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In light of the Cavaliers’ first championship in franchise history, Nike congratulates the city of Cleveland with a new spot titled “Believe.” Featuring Cavs players Kyrie Irving, Kevin Love, J.R. Smith and finals MVP LeBron James, the clip shows fans from around Cleveland going through a wave of emotions in anticipation of the city’s first championship in over 50 years. Check it out above.

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