Marcelo Burlon Draws on Streetwear's Past and Present for 2017 Spring/Summer

Edgy graphics and directional cuts dominate the label’s runway.

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Marcelo Burlon County of Milan‘s latest offering is a continuing study of edgy motifs and progressive construction. For 2017 spring/summer, the Italian brand also moves away from the brightly colored designs of its earlier seasons to more linear monochromatic prints. Though designer Marcelo Burlon’s signature use of graphics and elevated streetwear silhouettes remain in some form, he also takes a darker turn for the upcoming year. The use of leather and other heavier fabrics, seen particularly in the knee-high boots and the lacing on pants and jackets, give the season a bondage-esque feel — subverting the typical notion of summer fashion. Bold patterns evoke the KTZ “church print” from 2012 fall/winter, and as we’ve seen from other brands like Vetements, the use of gothic and metal-inspired typography also make their appearance in Burlon’s newest collection. What is evident throughout the collection however, is the designer’s familiarity with different aspects of today’s and yesterday’s street style trends, masterfully forming them to fit his signature aesthetic this season.

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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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