BEAMS Marks Its 40th Anniversary With a New Balance 1400 Release

Celebrating 40 strong years with the Japanese retailer.

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In celebration of its 40th anniversary, Japanese retailer BEAMS has linked up with American footwear company New Balance for a special release of two 1400 models. They come in navy and beige, and are made from premium suede. The contrasting soles, panels and heel guards round them out to reflect the retailer’s clean aesthetic. The removable footbeds are also printed with the logos of both brands to signify the collaboration.

If you’re looking to score a pair, they’re now available on BEAMS’ online shop.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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