'Bury Me With The Lo On' Looks Back at Brooklyn's Polo Ralph Lauren Street Subculture

See how a group of shoplifting kids spawned a worldwide movement.

By
Fashion
6,558 Hypes 0 Comments

1980s Brooklyn had a reputation as a rundown borough in a joyless New York back in the day, but among the rap community it would become known as the birthplace of a peculiar, boundary-breaking subculture centered around the acquisition of Polo Ralph Lauren pieces. Photographer Tom Gould examines this phenomenon in his new book, Bury Me With The Lo On, where he charts how a group of street kids called the Lo Lifes would leave an indelible mark on rap music through their pilfering of the clothing of white, upper-class America.

“The Lo Lifes were a boosting [shoplifting] crew formed in the late ’80s in Brooklyn, with the goal of accumulating as much Polo Ralph Lauren as possible, by any means possible,” Gould says. “To the authorities they were criminals, but to themselves and people on the streets, their actions signified something else. They empowered themselves by taking something that wasn’t meant for them and making it their own.” Created in collaboration with Lo Life founder Thirstin Howl the 3rd, Bury Me interviews the likes of Raekwon, Just Blaze and Action Bronson for revealing insights into the now-global subculture of Polo boosting.

Published by Victory Editions, Bury Me With The Lo On is being released in a limited print run of 1,500 copies, and is now available online.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

877 Users Online

What to Read Next

Red Hot Chili Peppers Interrupt James Corden's "Carpool Karaoke" With an Impromptu Wrestling Match
Entertainment

Red Hot Chili Peppers Interrupt James Corden's "Carpool Karaoke" With an Impromptu Wrestling Match

With a cameo from the HYPEBEAST x adidas Ultra Boost UNCAGED.

DQM & Vans Return to the Roots of NYC Skating in New "101's" Collection
Footwear

DQM & Vans Return to the Roots of NYC Skating in New "101's" Collection

A Sk8-Hi with an ankle strap.

Meet the Artisans Behind Muji's Latest 'Tatazumai' Exhibition
Arts

Meet the Artisans Behind Muji's Latest 'Tatazumai' Exhibition

Six craftspersons specializing in ceramic, glass and wood.


ASICS Brings Okayama Denim to the GEL-Sight
Footwear

ASICS Brings Okayama Denim to the GEL-Sight

Deep blue denim meets black leather and selvedge-inspired accents.

The Latest 'God of War 4' E3 Gameplay Video Has Kratos Vanquishing Gigantic Norse Beasts
Gaming

The Latest 'God of War 4' E3 Gameplay Video Has Kratos Vanquishing Gigantic Norse Beasts

The monsters are getting bigger and bigger.

Vetements Puts Its Spin on Sartorial Staples for Its Fall/Winter 2016 Collection
Fashion

Vetements Puts Its Spin on Sartorial Staples for Its Fall/Winter 2016 Collection

Including some never-before-seen statement pieces from the controversial fashion collective.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.