Watch Kendrick Lamar's New Reebok Classic Commercial

K.Dot shares his vision of greatness.

By //Footwear

“Greatness is my goal. But there’s failure on the way; full of insecurity, self-hate and doubt,” muses Kendrick Lamar, who stars in Reebok‘s new commercial. The video is part of the rapper’s ongoing campaign with Reebok Classic, and features an intimate cameo of the brand ambassador. K.Dot discusses his path to success while highlighting his collaborative shoe that dons a red, blue and neutral colorway to signify a call to unity between conflicting gang members.

We recently caught up with Kendrick who further discussed his Reebok collaboration with us as well as his creative influences in music. Catch the interview here.

Read Full Article
ReebokCommercialsReebok ClassicVideoKendrick LamarReebok Classic Leather

You may also like

Reebok Classics and Foot Locker Pay Homage to New Orleans
Footwear

Reebok Classics and Foot Locker Pay Homage to New Orleans

Starring three pairs of Workouts.
4,709 Hypes 3 Comments
Reebok Launches Retro-Inspired Mobius OG Sneaker & Tracksuits
Footwear

Reebok Launches Retro-Inspired Mobius OG Sneaker & Tracksuits

Influenced by classic silhouettes like the Shaqnosis, Kamikaze II and The Blast.
2,493 Hypes 6 Comments
Reebok Classic and Size? Team Up on the ’83 Ree-Cut
Footwear

Reebok Classic and Size? Team Up on the ’83 Ree-Cut

Another collab from the UK retailer.
1,231 Hypes 1 Comments
Reebok Revives the Aztec With a Minimalist Update
Footwear

Reebok Revives the Aztec With a Minimalist Update

In two new colorways.
2,423 Hypes 9 Comments
Watch Chvrches Cover Kendrick Lamar’s “LOVE.”
Music

Watch Chvrches Cover Kendrick Lamar’s “LOVE.”

During their set on triple j’s “Like a Version.”
994 Hypes 1 Comments


What to Read Next

Watch This 360-Degree Close-Range Video of a Tornado
Travel

Watch This 360-Degree Close-Range Video of a Tornado

You control the angle of view for this incredible natural phenomenon.

5 Kimono Styles Reinterpreted in Streetwear This Season
Fashion 

5 Kimono Styles Reinterpreted in Streetwear This Season

Supreme, maharishi, and others rework the Hanten, Noragi, Samue and Dou Zinbei.

Skepta Confirms Drake Has Signed to BBK
Music 

Skepta Confirms Drake Has Signed to BBK

“It’ll be separate to his existing contracts. Trust me, I am not gonna sue Lil Wayne.”


'Captain America: Civil War' Opening Weekend Box Office Numbers Are In
Entertainment

'Captain America: Civil War' Opening Weekend Box Office Numbers Are In

Check out how much the Marvel film pulled in and where it stacks up against other films.

Tom Hanks Is Back as Robert Langdon in 'Inferno'
Entertainment

Tom Hanks Is Back as Robert Langdon in 'Inferno'

Hanks returns alongside ‘Rogue One’ star Felicity Jones.

MIT's Materiable Interface Can Mimic the Properties of Earth, Water and Human Bone
Tech

MIT's Materiable Interface Can Mimic the Properties of Earth, Water and Human Bone

The practical applications are exciting.

More ▾