Virgil Abloh Offers Advice to Those Hoping to Make It in Fashion

The self-taught designer shares some of his guiding ideas when it comes to the fashion business.

By
Fashion
24,061 Hypes 0 Comments

As part of the promotional run-up to Mastered — a 15-week training camp for aspiring streetwear moguls — Virgil Abloh of OFF-WHITE has shared some of his hard-won advice with Dazed Digital. Kanye West’s former creative director speaks on the cycles of hype and the fickleness of social media, noting: “I think people can lose sight of the fact that the clothes have to relate to real people, and not just to like, digital things or a digital response.” He also speaks on the importance of building a team of like-minded creatives and tastemakers, and staying true to one’s initial, original vision. As always, he emphasizes constant forward motion and progress as a primary motivator and goal, both for OFF-WHITE and streetwear at large.

You can read all of Abloh’s bullet-points here or read on below for a selection of quotes.

On rallying and gathering a squad:

“I’m just surrounding myself with people that are creative and have a high taste level,” he says. “I think that’s important for kids to understand that they need to be part of a creative network that pushes your work further.” And if you live in the middle of nowhere? “It’s the digital age! You should make friends online – bounce off each other and develop ideas like that.”

On branding vs. aesthetic:

“You can have a brand which is logo-based and selling that as its main appeal, or you can have an aesthetic, have no logos – and that is the logo.”

On not looking back:

“I wouldn’t put something out if I wasn’t happy with it, but I’m quick to move on to something else. My outlook on creating is that it’s part of a process, and you need to always be able to go on to the next idea, no matter if it’s a success or a failure. I wouldn’t do anything different. My goal has always been to just keep creating.”


If you’re a self-starter looking for more advice on getting your brand up and off the ground, we recommend revisiting our six-part series The Costs Of Starting a Fashion Brand.

Read Full Article

What to Read Next

Brixton Returns With a Collection of Summer Essentials
Fashion 

Brixton Returns With a Collection of Summer Essentials

Perfect for the beach and the boardwalk.

Watch Nardwuar's Epic One-Hour Interview With Drake & 40
Music 

Watch Nardwuar's Epic One-Hour Interview With Drake & 40

Talking about Toronto hip-hop, The Notorious B.I.G., Vybz Kartel, Mac Dre, Three 6 Mafia, and much more.

P.A.M. Highlights Milanese Cool Kids With 2016 Spring/Summer "TRANSMUTATION" Lookbook
Fashion

P.A.M. Highlights Milanese Cool Kids With 2016 Spring/Summer "TRANSMUTATION" Lookbook

Featuring Giorgio Di Salvo, Simone Trabucchi and more.


According to New Skepta Interview, Drake Really Has Signed to Boy Better Know
Music

According to New Skepta Interview, Drake Really Has Signed to Boy Better Know

“I’ve proper learned about the internet now. People say something and then everyone just believes it. I just laugh at it now.”

A Look Inside RIPNDIP's NYC Pop-Up Shop
Fashion

A Look Inside RIPNDIP's NYC Pop-Up Shop

Another extraterrestrial-themed space from the Los Angeles-based outfit.

Alchemist Shares ScHoolboy Q’s “Hoover Street” Instrumental & Two New Songs With Blu
Music 

Alchemist Shares ScHoolboy Q’s “Hoover Street” Instrumental & Two New Songs With Blu

Check out the ‘Craft Singles’ tracks here.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.