Kanye West Is Running for President of the Galaxy in Arecibo's 360-Degree "I'm Cosmic" Video

Kaleidoscopic road trip visuals.

By
Music
5,271 Hypes 0 Comments

Arecibo’s “I’m Cosmic” has a lot going for it: the song itself is icy and frantic, a warehouse-filler that’s equal parts nostalgic and futuristic. The music video’s aesthetics, meanwhile, pay homage to cult classics like Blade Runner, Close Encounters of the Third Kind, and Back to the Future. Formally, the 360-degree music video is used to claustrophobic yet visually stunning effects: viewers can sit back and enjoy the kaleidoscopic road trip or they can explore the surrounding environment as it whips past them. Easter egg cameos include news of Hillary Clinton’s newly adopted alien child and a holographic billboard announcing Kanye West’s campaign for the title of Galactic President.

The video was created by director Alex Tennyson of typeone.org and Isobel Mascarenhas-Whitman of ImageFiction Films, who told Dazed that the primary inspiration was to explore “the physical lack of control that the audience has in a 360-animation and the concept of ‘Taking Back Control’ that seems to have permeated politics in 2016.”

Check the video out above. We recommend viewing it on a mobile device; try playing the track at half-speed for a completely different tune.

Read Full Article

What to Read Next

Listen to Pharrell's Soundtrack for 'Rules of the Game'
Fashion

Listen to Pharrell's Soundtrack for 'Rules of the Game'

A sweeping instrumental score.

Pen & Paper: Pixel Pancho
Arts 

Pen & Paper: Pixel Pancho

The weird and the wonderful.

This Is How the World Reacted to UFC 207
Sports

This Is How the World Reacted to UFC 207

Justin Bieber, Juicy J and more chime in.


The Sneaker Lab by Andy Chiu: Dissecting the adidas 3D Runner
Footwear 

The Sneaker Lab by Andy Chiu: Dissecting the adidas 3D Runner

Welcome to the future.

The iPhone 7 Is Not Selling as Well as Apple Hoped
Tech

The iPhone 7 Is Not Selling as Well as Apple Hoped

Slower than expected sales.

adidas Insider Gary Aspden Reveals His Top Five Releases From 2016
Footwear 

adidas Insider Gary Aspden Reveals His Top Five Releases From 2016

You might be surprised.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.