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In conjunction of its successful collaboration with Puma, ICNY has opened a pop-up shop in New York City. The Brooklyn-born label launches a variety of exclusive, functional apparel and accessories in collaboration with select brands that include Pleasures, FairEnds, FlexFit, CLSC and d’emploi brooklyn. ICNY founder Mike Cherman models the new items in the accompanying lookbook above.
First off in the collection is a black, graphic long sleeved shirt, made in collaboration with Alex James‘ new label Pleasures. Both huge Joy Division fans, James and Cherman wanted to embody the disruptive nature of the design with the piece, which features a Peter Saville-inspired graphic design. Other highlight pieces include a coast-to-coast LA and NY shirt and cap combo from CLSC, a handmade tote bag with reflective material from d’emploi, a customizable “Numbers” Ebbet’s Field Coaches Jacket, and a range of both traditional and technical caps from FairEnds and FlexFit.
The limited edition items are now available for purchase exclusively at the Puma-powered ICNY pop-up, which runs until October 15.
Puma x ICNY Pop-up Shop
Space 355A Bowery,
New York, NY 10003