ICNY

ICNY is a streetwear brand that blends high visibility functionality with streetwear design founded by Mike Cherman, in 2012. Cherman aimed to close the market gap between stylish, functional and highly visible clothing, the brand heavily implemented reflective 3M technology throughout apparel and accessories. As well as strategic collaborations with respected brands such as PUMA, Staple Design, and Jason Markk.

The Business of HYPE With jeffstaple, Episode 5: Mike Cherman, ICNY & Chinatown Market
Business of HYPE

The Business of HYPE With jeffstaple, Episode 5: Mike Cherman, ICNY & Chinatown Market

People say your brand dies when you go to Urban. To those, Mike Cherman says: “Enjoy making no money for the rest of your life.”

ICNY Sport's 2016 Summer Essentials Are a Must-Have for Your Active Lifestyle
Fashion

ICNY Sport's 2016 Summer Essentials Are a Must-Have for Your Active Lifestyle

Designed to keep you cool and safe during your evening runs.

A Guide to T-Shirt Printing With ICNY's Mike Cherman & LQQK Studio's Alex Dondero (Part 2)

A Guide to T-Shirt Printing With ICNY's Mike Cherman & LQQK Studio's Alex Dondero (Part 2)

From photo, to photoshop, to paper, to tee.

ICNY 2016 Spring/Summer "Cold Summer" Lookbook
Fashion

ICNY 2016 Spring/Summer "Cold Summer" Lookbook

High-performance gear out of Brooklyn.

A Guide to T-Shirt Printing With Mike Cherman of ICNY Sport (Part 1)

A Guide to T-Shirt Printing With Mike Cherman of ICNY Sport (Part 1)

Watch Mike show us the first steps to making a graphic tee.

ICNY's Waterproof Orbit Tech Jacket Is Ready to Tackle the Elements
Fashion

ICNY's Waterproof Orbit Tech Jacket Is Ready to Tackle the Elements

Reflective AND protective.

Flexfit x ICNY 3M Reflective Delta Cap Collection
Fashion

Flexfit x ICNY 3M Reflective Delta Cap Collection

Be seen, not heard.

ICNY 2015 Fall Collaboration Lookbook & Pop-Up Shop
Fashion

ICNY 2015 Fall Collaboration Lookbook & Pop-Up Shop

Unveiling new limited edition collaborations with Pleasures, Ebbets Field, FairEnds, FlexFit, CLSC, d’emploi and more.

Puma x ICNY Trinomic R698 Pack
Footwear

Puma x ICNY Trinomic R698 Pack

A futuristic reworking of the classic Puma R698 silhouette.

ICNY for monkey time Capsule Collection Vol. 1
Fashion

ICNY for monkey time Capsule Collection Vol. 1

BEAUTY&YOUTH’s burgeoning in-house line goes reflective.

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