ICNY

ICNY

ICNY is a streetwear brand that blends high visibility functionality with streetwear design founded by Mike Cherman, in 2012. Cherman aimed to close the market gap between stylish, functional and highly visible clothing, the brand heavily implemented reflective 3M technology throughout apparel and accessories. As well as strategic collaborations with respected brands such as PUMA, Staple Design, and Jason Markk.

Founded 2012
Industries Streetwear
Headquarter Brooklyn, NY, United States
monkey time x ICNY 2015 Spring/Summer Lookbook
Fashion

monkey time x ICNY 2015 Spring/Summer Lookbook

UNITED ARROWS imprint monkey time has paired up with New York-based reflective apparel label ICNY
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monkey time x ICNY 2015 Spring/Summer Collection
Fashion

monkey time x ICNY 2015 Spring/Summer Collection

Japanese imprint monkey time has teamed up with New York-based ICNY for a collaborative
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ICNY 2015 Spring/Summer Delivery 2 Lookbook
Fashion

ICNY 2015 Spring/Summer Delivery 2 Lookbook

ICNY presents its 2015 spring/summer delivery two lookbook. Inspired by childhood activities
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A Brand Defined by Intent: ICNY Bridges the Gap Between Lifestyle & Performance
Arts

A Brand Defined by Intent: ICNY Bridges the Gap Between Lifestyle & Performance

We swing open the front door of Brooklyn’s neighborhood favorite pizza joint, Roberta’s, and the
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ICNY 2015 Spring/Summer Lookbook
Fashion

ICNY 2015 Spring/Summer Lookbook

New York-based sportswear brand ICNY unveils its 2015 spring/summer lookbook. Improving upon its
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PUMA Partners with ICNY for the "Heartbreaker" Faas 100
Footwear

PUMA Partners with ICNY for the "Heartbreaker" Faas 100

PUMA joins forces with Brooklyn-based ICNY for a “Heartbreaker” rendition of the Faas 100 runner in
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ICNY 2014 Fall/Winter Editorial by Ja Tecson
Fashion

ICNY 2014 Fall/Winter Editorial by Ja Tecson

ICNY’s newest editorial showcases its Fall/Winter 2014 collection through the lens of LA-based
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Along the Branding Trail: New Era, K-Swiss and ICNY Discuss the Importance of and Approach to Branding
Footwear

Along the Branding Trail: New Era, K-Swiss and ICNY Discuss the Importance of and Approach to Branding

Branding has in many ways become one of the most challenging yet intrinsically important parts of
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ICNY 2014 Fall/Winter New Arrivals
Fashion

ICNY 2014 Fall/Winter New Arrivals

Best known for its 3M reflective garments and accessories, ICNY returns this season with a new,
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1-2-1 w/jeffstaple featuring Mike Cherman of ICNY
Fashion

1-2-1 w/jeffstaple featuring Mike Cherman of ICNY

The latest installment of jeffstaple’s ever-insightful 1-2-1 series finds the creative innovator
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2015

Faas 100 shoe collaboration with PUMA
February, 2015

2014

Collaboration with Staple Design
August, 2014
Collaboration with Starter and GLX
June, 2014
Featured in Urban Outfitters’ Without Walls imprint label
May, 2014

2013

First collaboration with colette
June, 2013