ICNY
ICNY is a streetwear brand that blends high visibility functionality with streetwear design founded by Mike Cherman, in 2012. Cherman aimed to close the market gap between stylish, functional and highly visible clothing, the brand heavily implemented reflective 3M technology throughout apparel and accessories. As well as strategic collaborations with respected brands such as PUMA, Staple Design, and Jason Markk.
People say your brand dies when you go to Urban. To those, Mike Cherman says: “Enjoy making no money for the rest of your life.”
Designed to keep you cool and safe during your evening runs.
From photo, to photoshop, to paper, to tee.
Watch Mike show us the first steps to making a graphic tee.
Reflective AND protective.
Unveiling new limited edition collaborations with Pleasures, Ebbets Field, FairEnds, FlexFit, CLSC, d’emploi and more.
BEAUTY&YOUTH’s burgeoning in-house line goes reflective.
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