Awake NY Celebrates Its Store's One-Year Anniversary with Summer 24 Tee Capsule

Including an anniversary tee with original artwork by legendary NY graffiti artist Skuf YKK and an “Icon Series” tee featuring a photo of Che Guevera.

Fashion
2.0K

Awake NY opened the doors to its flagship store in New York City’s Lower East Side on June 1, 2023, and now the brand is celebrating the store’s first anniversary with a new Summer 24 tee capsule. Over the past year, the Awake NY store has become one of the centerpieces of a cultural nexus on the LES’s Orchard Street — throwing all-are-welcome block parties, hosting artists like Alicia Keys, Charlotte Day Wilson and Styles P, releasing a Jordan Brand collaboration and dropping exclusive designs with everyone from Verdy to Fear of God — an expansion that’s based on brand founder Angelo Baque‘s community-first mindset. “I do think that sincerity is missing in retail nowadays, and with us there’s no hidden agenda or intention. If you’re a customer that wants to support Awake, then you’re part of our community and I want to get to know you,” Baque told Hypebeast in a May 2023 interview shortly before the store’s opening.

The styles in the T-shirt capsule celebrate both Awake’s community and some of its most familiar designs. Spotlighting the store’s first anniversary is a tee created with legendary NYC graffiti artist Skuf YKK, which uses his recognizable handstyle in tandem with Awake NY logo treatments and bold block letters that read “All Praise Due,” as well as serving as a follow-up to the special “If Not Us, Then Who?” tee Awake released to celebrate the store’s opening. Other graphics feature the latest tee in Awake NY’s “Icon Series,” which boasts a full-sized portrait of Che Guevara, a shirt with an abstract flower print and another with a collage of New York City landmarks. Last but not least is an extensive selection of classic logo tees that feature the store’s address spread across the back — an evolution of the Holiday Classics 23 collection, which featured classic logo tees with a small, store-centric embellishment at the nape of the neck.

Expect the collection to touch down via the Awake NY website and the brand’s brick-and-mortar at 62 Orchard Street come Saturday, June 1 at 12 PM EST. The black Skuf YKK tee and classic logo tees are exclusive to the store, while the white Skuf YKK tee will only be available on the webstore.

Read Full Article

What to Read Next

Awake NY Goes All In on Summer 2024 Collection
Fashion

Awake NY Goes All In on Summer 2024 Collection

Following up its capsule of summer tees with a more expansive warm weather collection.

Awake NY Enlists Shadi Perez for Reversible Jersey
Fashion

Awake NY Enlists Shadi Perez for Reversible Jersey

Along with a Tibetan rug stamped with art by Shaun Crawford.

The Standard Celebrates Its 25th Anniversary With Silver Sleepover Sweepstake Competition
Travel

The Standard Celebrates Its 25th Anniversary With Silver Sleepover Sweepstake Competition

Giving travellers the chance to stay at any Standard location for just $25 USD.


Camden Town Brewery's New "Invicibeer" Celebrates Arsenal FC's 20-Year Invincibles Anniversary
Food & Beverage 

Camden Town Brewery's New "Invicibeer" Celebrates Arsenal FC's 20-Year Invincibles Anniversary

Looking back at Arsenal’s iconic 2003-04 season.

The Neprosolar Wristwatch Makes a Comeback in a Bamford London Collaboration
Watches

The Neprosolar Wristwatch Makes a Comeback in a Bamford London Collaboration

Available to pre-order now.

JR Worked With Inmates to Create an Installation at a Maximum-Security Prison
Art

JR Worked With Inmates to Create an Installation at a Maximum-Security Prison

The French artist will re-release his ‘Tehachapi’ documentary chronicling the experience.

Beyoncé Is Releasing Another ‘Cowboy Carter’ Vinyl Containing the MIA Tracks
Music

Beyoncé Is Releasing Another ‘Cowboy Carter’ Vinyl Containing the MIA Tracks

A previous “limited edition” vinyl was missing five of the LP’s songs.

MCM Drops Euro 2024 Capsule With Campaign Starring German Footballer Jonathan Tah
Uncategorized

MCM Drops Euro 2024 Capsule With Campaign Starring German Footballer Jonathan Tah

The lineup includes uniform-inspired tops, football-inspired leather goods, heritage caps and more.

RM’s “Domodachi” Visual Chronicles a Group of Teenagers' Night Out
Music

RM’s “Domodachi” Visual Chronicles a Group of Teenagers' Night Out

Featuring bars from British rapper Little Simz.


"Gorge Green" Graces the Air Jordan 1 Low OG
Footwear

"Gorge Green" Graces the Air Jordan 1 Low OG

The new women’s-exclusive colorway is set to arrive next month.

Balenciaga's Under Armour Collaboration Is Here
Uncategorized

Balenciaga's Under Armour Collaboration Is Here

Following its Spring 2025 runway on Thursday, the Spanish luxury house kicked off its sportswear partnership with a full range of co-branded gear online.

The Best Gear for Chilled-Out Summertime Running
Fashion 

The Best Gear for Chilled-Out Summertime Running

From warmup to cool down, these pieces will keep you feeling breezy through the hottest runs of the year.

Veeze Shares First Studio Single of 2024 "Pop Yo Sh*t"
Music

Veeze Shares First Studio Single of 2024 "Pop Yo Sh*t"

The follow-up to 2023’s ‘Ganger.’

Michael Kagan Takes You on a ‘Victory Lap’ in New Exhibition
Art

Michael Kagan Takes You on a ‘Victory Lap’ in New Exhibition

On view at Almine Rech Monaco.

More ▾