Awake NY Gets In the Seasonal Spirit with Holiday Classics 23 Collection

Fresh takes on some of the brand’s most popular items, from a rhinestone-equipped hoodie to graphic tees.

Fashion
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Fresh off collaborations with Happy Socks and Rocky’s Matcha, Awake NY is back with its final in-line drop of the year, the Holiday Classics 23 collection. Consisting of new takes on staple logo items from the brand’s archives like hoodies, long sleeves and T-shirts, the Holiday Classics 23 offering is equal parts fresh and familiar — and, like usual, Awake NY enlisted some of its friends to model the goods in a concise set of imagery shot in both New York City and Seoul.

The key piece from the collection is a rhinestone-embellished take on Awake NY’s popular script logo hoodie, an apt follow-up to the popular rhinestone-embellished sweatsuits from the brand’s Fall 23 collection that’s available in black, forest green and a soft crimson. Besides the hoodies, the offering also consists of classic script logo tees in new colors like camo, as well as the “Bendiciones” (Spanish for “Blessings”) tee and a handful of other favorites, all available in a wide swath of color schemes.

Expect the collection to touch down in full via Awake’s brick-and-mortar flagship at 62 Orchard Street in New York City and the brand’s webstore Friday, December 8 at 12 PM EST.

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