Self Edge
With local designers Benny Gold, MEGA and Jamael Savage fronting the campaign.
Featuring Supreme, Rick Owens, Awake NY, Stüssy, P+F and Palace.
Made with overdyed, black-wax Japanese denim.
Called “Regular Lower East Side Days.”
People say your brand dies when you go to Urban. To those, Mike Cherman says: “Enjoy making no money for the rest of your life.”
Worn-in tees, shackle and chain jewelry, and of course, denim.
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