A nod to the Celtics forward’s fierceness, quickness and tenacity on the court.
A colorful, heartfelt salute to the influential women in the Celtics’ forward’s life.
Blending rich BBQ essence with the kick of the Flamin’ Hot spice.
The Celtics’ young superstar adds another striking PE to his arsenal.
Each take is inspired by his affinity for St. Louis, his Celtics squad, his family and more.
Alongside the KITH x ASICS GEL-Lyte III “Tokyo Trio,” J. Cole’s PUMA basketball sneaker and more.
“Concepts is one of my favorite spots in Boston. They’re authentic to the city and always show the Celtics love.”
Community events will take place across the globe.
Along with a recap of the Adapt BB’s reveal event in NYC.
Including a female-powered basketball logo.
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