Jordan Brand has officially launched its global campaign, UNITE. Featuring athletes such as Zion Williamson, Rui Hachimura, Jayson Tatum and Kia Nurse, the campaign will focus on the overarching message, “Impossible Alone. Possible Together.”
Throughout the marketing, Jordan Brand will release a series of films that celebrate those who have come together to create an impact on and off the courts. It will also center around the way that basketball creates families “not by birth but by ball.” In conjunction with the initiative, the company will also hold community events across the globe as a way to engage and unify communities.
The first event kicked off this past weekend in New Orleans, which gave local youths the opportunity to design an Air Jordan 34; Williamson recently debuted the shoe by landing a court-dominating dunk at the reveal event earlier this month. One of the designs is also set to be worn by the Pelicans rookie himself later on in the season.
Above, take a look at Williamson with students at the New Orleans design event in the gallery, and watch the UNITE campaign video featuring Jordan Brand newcomers, Tatum of the Boston Celtics’ and Hachimura of the Washington Wizards’.
For more news from the label, check out the Air Jordan 4 in “Cow Fur,” a new women’s only look.