Using the 30+ years of research from the Gatorade Sports Science Institute.
Inspired by a popular flavor of Gatorade’s new Gx hydration system.
Alongside plenty of heat from Nike Sportswear, desirable Air Jordans and a striking collaborative take on Reebok’s Instapump Fury.
Referencing the evolution of sports fuel.
James Harden, Kristaps Porzingis, Skylar Diggins-Smith and Mike Trout star in the parodic clips.
Using a vending machine and augmented reality.
To coincide with the “Like Mike” campaign.
Ahead of the official December 26 release.