Nike Drops Exclusive Gatorade x Air Jordan 1 Collection in Paris
Using a vending machine and augmented reality.
Jordan Brand has linked up with Gatorade across the streets of Paris to launch their collaborative Air Jordan 1 silhouette. The Air Jordan 1 “Flavourways” dropped in the French capital with an exclusive vending machine experience allowing visitors to receive a special-edition Jordan Gatorade bottle corresponding with a sneaker colorway. Using their phones, attendees were able to use the bottle to unlock the sneaker purchase and add the neon-hued shoe to their collections
For those who weren’t lucky enough to be in Paris for the experience, the sneaker launches on December 27 across Europe including on the SNEAKRS App and at Jordan.com. Check out the video above to see the vending machine in action, and scroll the gallery below to get a better look at the eye-catching colorways available tomorrow.
