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HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
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Coke and the Three Stripes take it back to the 2002 World Cup.
Coke overhauls its look with the “One-Brand” initiative and a return to the iconic “Red Disc.”
An unlikely partnership.
Bringing it back to the days of vintage Coca-Cola ads.
At the new Coke France headquarters, office workers go about their day alongside chickens and bees.
The iconic brand spreads holiday cheer in a subtle yet clever way.
The soda mascot gets some downtown street cred just in time for the holidays.
A collection that brings life to its pieces.
Parisian artists and the city’s flagship football club link up with Coca Cola.
A century-old icon immortalized.