Coca-Cola Creations Taps Rosalía for Coca-Cola Move
Accompanied by a new single “Lie Like You Love Me.”
After developing a beverage that tastes like Dreams with Tomorrowland, Coca-Cola‘s Coca-Cola Creations initiative has now collaborated with Grammy-award-winning artist Rosalía for its boldest and edgiest limited-edition flavor. Serving as the first drop of 2023 for Coca-Cola Creations, “Coca-Cola Move” was co-created with the artist and “brings the transformational power of music to life.”
“Transformation as a means of self-expression is powerful and resonant for today’s generation, and music is the universal language for transformation,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “Partnering with the inspirational and genre-defying Rosalía to bring to life our latest drop under Coca-Cola Creations has been a blast and has broken new ground for Coca-Cola Creations. We hope our collective fans will love this drink!”
Coca-Cola Move comes with special packaging that expresses Rosalía’s personality through vibrant colors and candid doodles hand-drawn by the artist while sampling the beverage for the first time. To celebrate the collaboration, Rosalía also wrote a new single for Coca-Cola Creations titled, “LLYLM.” Aside from the song that transforms to feature multiple languages, fans can scan a QR code found on collectible Coca-Cola Move cans or bottles to access the Coca-Cola Creations Hub, which features engaging digital experiences, metaverse 3D avatar creation, playlists, and more. Autographed memorabilia like a helmet, tour outfit, and posters will be available through an online auction with proceeds going to the Antonio Gala Foundation, a Spain-based organization that provides residency scholarships to young creators.
“I’m so excited for this co-created drink launch with Coca-Cola. I hope everybody enjoys this journey of music, flavors and creation as I did. I had a lot of fun creating LLYLM and this collaboration with Coke,” said Rosalía.
Rosalía x Coca-Cola Move will be available in the United States and in Canada February 20, a Zero-Sugar option will also be available.
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