adidas Basketball Launches Chapter 02 of Its "Remember The Why" Series
Focused on the core elements of form, function, and color.
Adidas Basketball has officially unveiled Chapter 02 of its 2023 “Remember The Why” collection. Designed to help reset, find silence through the noise, and rediscover the moment we first found our Why, the new series by adidas Basketball delivers a versatile collection focused on the basics of form, function, and color.
“The result is a pinnacle assortment that serves to empower and inspire on our journey back to our first Why, whether it was on the hardwood, in a classroom, on stage or at home,” writes adidas Basketball in a press release.
The collection consists of a range of heavy cotton garments including sleeveless half-zip shirts, hoodies, sweatshirts, shorts, and track jackets decorated with clean minimalist adidas Basketball branding. Fits are oversized and relaxed, and the premium materials are found in soft neutral tones. Instead of referencing basketball in a literal sense, the collection carries forth the instincts, attitudes, and interdimensionality of the game that can be taken and represented anywhere.
“By reuniting with our Why, the rebuilding process itself becomes the reward; we can condition ourselves for constant discovery, reconnecting with our past to view old experiences under a new light—breaking thresholds we thought might never be broken,” adidas continues. “All that time and work we put in creates a ripple effect; sooner or later others take notice, and they’ll feel the urgency to start their own journey. By seeking inspiration, we create it for others—inspiring them to find their Why.”
Take a look at the campaign shots above shot by Levi Walton and discover the collection at the adidas basketball website.
View this post on Instagram
View this post on Instagram
In other news, GOLF WANG launches head-to-toe Essentials collection.
