G-SHOCK’s Coca-Cola Collab Stars Two Iconic Watch Models

Inspired by the iconic Coke can and glass bottle designs.

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Following the reveal of a DW-5600 watch with HIDDEN.NY, G-SHOCK has unveiled another exciting collaboration — this time, with Coca-Cola. Consisting of a DW-5600 and a DW-6900, both limited-edition references borrow cues from the iconic beverage while fusing with G-SHOCK’s signature aesthetics.

Doused in Coca-Cola’s signature red hue, the DW5600CC23-4 features a white watch face. This is accompanied by an unmissable Coca-Cola logo on the resin band to complete the soda can’s hallmarked color scheme.

As for the DW6900CC23-3, it arrives in a semi-transparent resin build that nods to the classic Coca-Cola green glass bottle. The bottle silhouette is also featured within the watch’s display as a subtle East Egg, where it’s only revealed when the El backlight is activated. A special Coca-Cola bottle cap engraving is also featured on both watches’ casebacks.

Available now via G-SHOCK, the watches come in a special co-branded packaging, both retailing at $160 USD each.

Elsewhere, check out the expert round table on the rise of mid-tier luxury watch brands in the pre-owned market.

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Zoe Leung
Zoe Leung Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

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