Coca-Cola® Gets a Style Revamp From Emerging Label PRIVATE POLICY
The new FW22 capsule collection was featured in the brand’s runway show and is now available for sale.
PRIVATE POLICY co-founders Siying Qu and Haoran Li, have taken their brand to desirable heights since first starting. Their thematic collections and runway shows tackle societal issues and creatively reinterpret ideals that push forward community and diversity, with engaging dialogue.
For Fall/Winter 2022, PRIVATE POLICY continues on its expressive conversational path by collaborating with the iconic American beacon that is Coca-Cola®. The heritage beverage company has partnered with several fashion companies over the past few years, but teaming up with Qu and Li allows the bottler to be seen in a more directional fashion light for its offshoot lifestyle ready-to-wear and accessories projects.
Dubbed a ‘sporty mini collection,’ the new capsule includes a “Faux Shearling” cream sherpa vest with sectional cutouts, a technical black denim “Harness Vest,” and a range of black and white Coca-Cola® logo-branded T-shirts (with graphic decals).
Collection item prices range from $85 USD to $340 USD and can be found on the brand’s website.
Meanwhile, Gigi Hadid’s new fashion line launched its FW22 “Varsity FUNK” collection.
