Coca-Cola's Latest Commercial Animates Art Masterpieces
From Warhol to Vermeer.
Coca-Cola has long been known for its creative advertisements throughout the years whether through print or commercials. Some of the most memorable over the years include a “Taste The Feeling” music video with Avicii and a “Catch” spot featuring the NE_BEAR polar bear.
The latest “Masterpiece” commercial follows an art student who heads to the art museum with his class in search of inspiration. As he dozes off, a classic glass coke bottle is seen passing through the frames of a number of iconic paintings in the museum, which in reality, are housed in different locations around the world. The journey ventures into different stylistic universes and eras — from Artemision Bronze dated 460 B.C. to contemporary works such as Divine Idyll (2022), which began the entire journey by reaching over to grab Andy Warhol‘s Large Coca-Cola. The video ends with Johannes Vermeer‘s Girl with a Pearl Earring winking at the student who’s been raised from his daze thanks to a bottle of coke.
“See what happens when the whole universe comes together in Real Magic ways to help a boy in need of uplift and a little inspiration,” Coca-Cola writes in the description.
Take a look at the Coca-Cola Masterpiece ad above.
Divine Idyll – Aket (2022)
Large Coca-Cola – Andy Warhol (1962)
The Shipwreck – Joseph Mallord William Turner, (1805)
Falling in Library – Vikram Kushwah,( 2012)
The Blow Dryer – Fatma Ramadan, (2021)
Scream – Munch, Edvard (1895)
You Can’t Curse Me – Wonder Buhle (2022)
The Bedroom – Vincent van Gogh (1889)
Artemision Bronze – Unknown (460 B.C.)
Natural Encounters – Stefania Tejada (2020)
Drum Bridge and Setting Sun Hill – Hiroshige (1857)
Girl with a Pearl Earring – Johannes Vermeer (1665)
In other news, Nissin unveils a Cup Noodle bedding set.
