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Huf

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Profile

Industries
Streetwear
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

HUF to Sell 90% Stake for $63 Million USD
Fashion

HUF to Sell 90% Stake for $63 Million USD

Japanese investors are prepping for skateboarding’s entrance into the 2020 Olympics in Tokyo.
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479   0 Comments
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10 Drops You Don’t Want to Miss This Week
Fashion

10 Drops You Don’t Want to Miss This Week

Including the new Supreme x Timberland collaboration.
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35.0K   0 Comments
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HUF Is Reissuing Dylan Rieder's Driver Shoe
Footwear

HUF Is Reissuing Dylan Rieder's Driver Shoe

The limited, commemorative shoe is made of Italian leather and crafted in the USA.
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8.3K   0 Comments
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HUF Drops '80s BMX-Inspired "Blackout" Collection
Fashion

HUF Drops '80s BMX-Inspired "Blackout" Collection

Taking it back to the ’80s.
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HUF Joins Forces With 'South Park' for a New Fall 2017 Capsule
Fashion

HUF Joins Forces With 'South Park' for a New Fall 2017 Capsule

Cartman, Kenny, Big Gay Al and others all make appearances.
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8.4K   0 Comments
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HUF & UNITED ARROWS Join Forces on a Military-Inspired Workwear Capsule
Fashion

HUF & UNITED ARROWS Join Forces on a Military-Inspired Workwear Capsule

Modeled by Poggy and legendary skateboarder, Matt Hensley.
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6.7K   0 Comments
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HUF and JBS Join Forces for a Jazz Cafe-Inspired Threads and Trinkets Capsule
Fashion

HUF and JBS Join Forces for a Jazz Cafe-Inspired Threads and Trinkets Capsule

Presenting “KHUF.”
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Benny Gold and Black Scale Link up on a Collaborative L/S Shirt Design
Fashion

Benny Gold and Black Scale Link up on a Collaborative L/S Shirt Design

The HUF alumni finally join forces.
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3.9K   0 Comments
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HUF Reunites With G-Shock for 15-Year Anniversary Celebration
Watches

HUF Reunites With G-Shock for 15-Year Anniversary Celebration

For all the “Hours Unaccounted For.”
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6.9K   0 Comments
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HUF Commemorates Pro Skater Dylan Rieder With Limited Edition Loafers
Footwear

HUF Commemorates Pro Skater Dylan Rieder With Limited Edition Loafers

Rest In Peace Dylan Rieder.
By /
14.1K   0 Comments
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14 Product Drops You Don't Want to Miss This Week
Fashion

14 Product Drops You Don't Want to Miss This Week

The summer essentials are getting hotter.
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59.7K   0 Comments
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HUF Goes Retro With Latest Pink Panther Collection
Fashion

HUF Goes Retro With Latest Pink Panther Collection

The iconic character takes his spotlight.
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6.7K   0 Comments
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