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Huf

Huf Top 100

Profile

Industries
Streetwear
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

10 Drops You Don't Want To Miss This Week
Fashion

10 Drops You Don't Want To Miss This Week
Those suitcases are going to cost ya.
By /
75.3K    13   Comments
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HUF Combines Old Hollywood & Resort-Wear For "Hotel Smokers Lounge 420" Collection
Fashion

HUF Combines Old Hollywood & Resort-Wear For "Hotel Smokers Lounge 420" Collection
A marijuana-focused lineup.
By /
7.4K    6   Comments
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Metropolitan Goes Graphic for Second Drop of 2018
Fashion

Metropolitan Goes Graphic for Second Drop of 2018
The heritage skatewear brand offers up locally-sourced tees.
By /
3.3K    4   Comments
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HUF’s Full Skate Team Hits the Streets In “HUF 001” Video
Sports

HUF’s Full Skate Team Hits the Streets In “HUF 001” Video
Including an interview with Austyn Gillette and Jake Anderson.
By /
3.1K    0   Comments
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Butter Goods & HUF Celebrate Creativity for 2018 Spring/Summer Collaboration
Fashion

Butter Goods & HUF Celebrate Creativity for 2018 Spring/Summer Collaboration
A drop that embodies both brands.
By /
5.7K    3   Comments
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HUF Officially Announces Sale to TSI Holdings Co.
Fashion

HUF Officially Announces Sale to TSI Holdings Co.
Global expansion becomes the brand’s top priority.
By /
8.8K    0   Comments
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HUF to Sell 90% Stake for $63 Million USD
Fashion

HUF to Sell 90% Stake for $63 Million USD
Japanese investors are prepping for skateboarding’s entrance into the 2020 Olympics in Tokyo.
By /
479    0   Comments
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10 Drops You Don’t Want to Miss This Week
Fashion

10 Drops You Don’t Want to Miss This Week
Including the new Supreme x Timberland collaboration.
By /
35.0K    0   Comments
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HUF Is Reissuing Dylan Rieder's Driver Shoe
Footwear

HUF Is Reissuing Dylan Rieder's Driver Shoe
The limited, commemorative shoe is made of Italian leather and crafted in the USA.
By /
8.3K    0   Comments
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HUF Drops '80s BMX-Inspired "Blackout" Collection
Fashion

HUF Drops '80s BMX-Inspired "Blackout" Collection
Taking it back to the ’80s.
By /
4.6K    0   Comments
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HUF Joins Forces With 'South Park' for a New Fall 2017 Capsule
Fashion

HUF Joins Forces With 'South Park' for a New Fall 2017 Capsule
Cartman, Kenny, Big Gay Al and others all make appearances.
By /
8.4K    0   Comments
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HUF & UNITED ARROWS Join Forces on a Military-Inspired Workwear Capsule
Fashion

HUF & UNITED ARROWS Join Forces on a Military-Inspired Workwear Capsule
Modeled by Poggy and legendary skateboarder, Matt Hensley.
By /
6.7K    0   Comments
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