HUF to Sell 90% Stake for $63 Million USD

Japanese investors are prepping for skateboarding’s entrance into the 2020 Olympics in Tokyo.

By
Fashion
19,299 Hypes 0 Comments

HUF may not stay an American brand for long — Tadashi Saito and Tsi Holdings announced plans to purchase a 90% stake in the skate brand for approximately $63 million USD. The Japanese investment firm owns stakes in a variety of domestic and international companies, with a focus on clothing labels.

Tsi looks to add HUF to its already extensive apparel lineup — the firm owns stakes in companies that manage brands like Margaret Howell, Stüssy and retailer nano universe. Tsi-owned JACK INC owns the Japanese Stüssy license and has been acting as a Japanese distributor for HUF; now Tsi is looking to acquire most of the brand for itself. With annual Japanese sales of approximately ¥400 million JPY (approximately $3.6 million USD), expanding the brand will work in Tsi’s favor — with skateboarding’s addition to the forthcoming Tokyo Olympics, skate brands are going to become a valuable commodity in the country. Tsi predicts sales of ¥5.1 billion to ¥10 billion JPY (approximately $45.7 million to $89.7 million USD) within a half decade.

The purchase hasn’t been formally announced overseas but the news broke in Japan on November 27. We reached out to HUF, however the brand declined to comment at this time.

For more on HUF, the brand recently rereleased its Dylan Rieder Driver Shoe.

Read Full Article

What to Read Next

adidas Originals Retroes the Quesence in Maroon
Footwear

adidas Originals Retroes the Quesence in Maroon

Old but not forgotten.

Dr. Dre Announces Release Date for Eminem's 'Revival' Album
Music

Dr. Dre Announces Release Date for Eminem's 'Revival' Album

It’s officially confirmed.

Off-White™ Introduces Firetape Fall/Winter 2017 Collection
Fashion

Off-White™ Introduces Firetape Fall/Winter 2017 Collection

New jackets, sweatshirts, tees and more.


adidas Gives Classic Styles a Luxury Look for "Crafted" Pack
Footwear

adidas Gives Classic Styles a Luxury Look for "Crafted" Pack

New takes on the Gazelle, Campus and Forum.

Uniqlo Is Coming to India
Fashion

Uniqlo Is Coming to India

Asia’s largest apparel retailer is looking to set up shop in the region’s third-largest economy.

Here's the 36-Piece KITH x Moncler Collection
Fashion

Here's the 36-Piece KITH x Moncler Collection

Complete with a trio of GEL-Lyte IIIs.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.