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Industries
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

HUF and JBS Join Forces for a Jazz Cafe-Inspired Threads and Trinkets Capsule
Fashion

HUF and JBS Join Forces for a Jazz Cafe-Inspired Threads and Trinkets Capsule

Presenting “KHUF.”

Benny Gold and Black Scale Link up on a Collaborative L/S Shirt Design
Fashion

Benny Gold and Black Scale Link up on a Collaborative L/S Shirt Design

The HUF alumni finally join forces.


HUF Reunites With G-Shock for 15-Year Anniversary Celebration
Watches

HUF Reunites With G-Shock for 15-Year Anniversary Celebration

For all the “Hours Unaccounted For.”

HUF Commemorates Pro Skater Dylan Rieder With Limited Edition Loafers
Footwear

HUF Commemorates Pro Skater Dylan Rieder With Limited Edition Loafers

Rest In Peace Dylan Rieder.

14 Product Drops You Don't Want to Miss This Week
Fashion

14 Product Drops You Don't Want to Miss This Week

The summer essentials are getting hotter.

HUF Goes Retro With Latest Pink Panther Collection
Fashion

HUF Goes Retro With Latest Pink Panther Collection

The iconic character takes his spotlight.

HUF Teams up With Innovative Leisure & Hanni El Khatib on a Capsule Range
Fashion

HUF Teams up With Innovative Leisure & Hanni El Khatib on a Capsule Range

Celebrating the former HUF creative director’s ‘Savage Times’ LP.

Valentine's Day 2017 Gift Ideas
Fashion

Valentine's Day 2017 Gift Ideas

Last minute presents for your significant other.

HUF Drops its 2017 Spring/Summer Collection
Fashion

HUF Drops its 2017 Spring/Summer Collection

Clean looks mixed with punk and dancehall-inspired details.

HUF Collaborates With 'Penthouse' for Capsule That Highlights the Golden Age of the Magazine
Fashion

HUF Collaborates With 'Penthouse' for Capsule That Highlights the Golden Age of the Magazine

The collection even includes black plastic sleeve packaging.

These Are the Best 'Peanuts' Collaborations You Can Buy for Christmas Right Now
Fashion

These Are the Best 'Peanuts' Collaborations You Can Buy for Christmas Right Now

It’s the ‘Peanuts’ gift guide, Charlie Brown!

HUF and FTP Team up for Their Second Collection
Fashion

HUF and FTP Team up for Their Second Collection

The two West Coast labels offer another range of streetwear staples.

 

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