Since its inception in the early 2000s, Keith Hufnagel’s HUF brand, which started out as a humble sneaker purveyor, has been regarded as a streetwear mainstay — bringing to the table a diverse range of skate apparel, lifestyle goods and contemporary sneaker drops.
The skateboard collective has returned to its early roots — releasing ”HUF 100,” the group’s first non-tour presentation, which casts a spotlight on its entire skate team, otherwise known as the Dirtbag Crew. The short video trails the crew, as they can be seen shredding street corners, hopping over rails and kickflipping over parking meters, not to mention commemorative clips of none other than Dylan Rieder.
Accompanying the video is an interview with Austyn Gillette and Jake Anderson — detailing the project, amongst other things. Here is a snippet of the interview below.
On “HUF 001” and the process it entailed:
AG – I believe we worked on this project for about six months? The trips were split in half between the team so we could be more productive. Not a traditional approach, but yielded quite a bit of footage in a short amount of time.
On the growing skate team and how it evolved since first joining:
AG – It’s just evolved as everything has in skateboarding. I’m very excited about the team and its potential. They’re also a fun crowd to be around on trips.
On having the last featured part in the video:
JA – When I found out that I was capable of having a full part, I started to take things more seriously and think of shit that I wanted to do. In the end of filming, I wanted to film more lines. That didn’t go as planned. But whatever, I tried.
On turning pro and getting his own board:
JA – It’s a pretty surreal thing to have a board with my name on it. It’s also great to have my brother on my first board too!
For the full interview, be sure to drop by The Berrics official website. In other sports news, Nike unveils patriotic Team USA 2018 football kits.