HUF Combines Old Hollywood & Resort-Wear For "Hotel Smokers Lounge 420" Collection
A marijuana-focused lineup.
Following the January unveiling of a Spring/Summer 2018 collaboration with Butter Goods, HUF mixes resort influences and nods to weed culture for a fittingly-titled effort known as the HUF Hotel Smokers Lounge 420 collection.
Billed as a “420-themed” lineup of on-trend, accessible clothes and accessories, the HUF Hotel Smokers Lounge 420 collection celebrates every stoner’s favorite holiday and includes prominent use of the “420 Al Fresco” graphic motif. The collection’s lookbook and clothing are also partially inspired by the aesthetic of “historic Hollywood hotels and social lounges.” Notably, the range features a “Strains” tee and “Tropical Plants” hoodie, while a color palette of pink and mint green dominates the offering.
You can take a look at HUF’s new Hotel Smokers Lounge 420 collection above. The items will hit the shelves of HUF’s flagship shops, select retailers, and the brand’s official website on April 12.
Late last month, HUF’s entire skate team hit the streets for the “HUF 001” video.
