adidas is launching its upcoming UltraBOOST Clima in an intriguing way. Ahead of Coachella, the breathable running model will be put to the test with an early launch in the middle of the Palm Springs desert. The pop-up serves as a copping pit stop for those taking the trip to this year’s Coachella Valley Music and Arts Festival on April 12-13. The pop up will also include light refreshments and exclusive giveaways to heighten the experience.
The adidas UltraBOOST Clima retails for $200 and will be available in “Triple Black,” “Triple White,” and grey color options. In addition, the UltraBOOST X Clima will be available for women in grey and white colorways. The pop-up will open on April 12-13 from 10 a.m. to 6 p.m. PT ahead of the official launch via adidas.com and select stores on April 13.
You can also check out UNDEFEATED’s take on the UltraBOOST model.
adidas UltraBOOST Clima Pop Up
62950 20th Avenue
Palm Springs, CA 92262