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Huf

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Profile

Industries
Streetwear
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

'Peanuts' x Browns Multi-Brand Collection Celebrates Snoopy & Friends
Fashion

'Peanuts' x Browns Multi-Brand Collection Celebrates Snoopy & Friends

Featuring items from Huf, Pintrill and more.
By /
6.8K   1 Comments
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Peanuts Global Art Collective and STORY Unveil Exclusive Collabs
Art

Peanuts Global Art Collective and STORY Unveil Exclusive Collabs

Featuring Champion, Bamford Watch Department, HUF and more.
By /
10.7K   0 Comments
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HUF & Hajime Sorayama Team Up for Japanese "Superrealism" Drop
Fashion

HUF & Hajime Sorayama Team Up for Japanese "Superrealism" Drop

More sexualized robots.
By /
8.0K   4 Comments
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Best Art Drops: Free Damien Hirst Print, 'Robot Surf' Sculpture & More
Art

Best Art Drops: Free Damien Hirst Print, 'Robot Surf' Sculpture & More

Including a resin figure of Childish Gambino in “This Is America.”
By /
9.5K   8 Comments
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HUF Joins Artist Cleon Peterson for "Blood & Soil" Collection
Fashion

HUF Joins Artist Cleon Peterson for "Blood & Soil" Collection

Peterson’s stark graphics appear on shirts and bags.
By /
4.7K   2 Comments
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HUF Reintroduces Dylan Rieder's Driver Sneaker With Calf Hair
Footwear

HUF Reintroduces Dylan Rieder's Driver Sneaker With Calf Hair

A handcrafted tribute to the dearly-remembered skate icon.
By /
9.5K   6 Comments
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10 Drops You Don't Want To Miss This Week
Fashion

10 Drops You Don't Want To Miss This Week

Those suitcases are going to cost ya.
By /
75.3K   13 Comments
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HUF Combines Old Hollywood & Resort-Wear For "Hotel Smokers Lounge 420" Collection
Fashion

HUF Combines Old Hollywood & Resort-Wear For "Hotel Smokers Lounge 420" Collection

A marijuana-focused lineup.
By /
7.4K   6 Comments
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Metropolitan Goes Graphic for Second Drop of 2018
Fashion

Metropolitan Goes Graphic for Second Drop of 2018

The heritage skatewear brand offers up locally-sourced tees.
By /
3.3K   4 Comments
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HUF’s Full Skate Team Hits the Streets In “HUF 001” Video
Sports

HUF’s Full Skate Team Hits the Streets In “HUF 001” Video

Including an interview with Austyn Gillette and Jake Anderson.
By /
3.1K   0 Comments
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Butter Goods & HUF Celebrate Creativity for 2018 Spring/Summer Collaboration
Fashion

Butter Goods & HUF Celebrate Creativity for 2018 Spring/Summer Collaboration

A drop that embodies both brands.
By /
5.7K   3 Comments
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HUF Officially Announces Sale to TSI Holdings Co.
Fashion

HUF Officially Announces Sale to TSI Holdings Co.

Global expansion becomes the brand’s top priority.
By /
8.8K   0 Comments
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