A “Volt” of Electricity Charges the AJ1 Low G
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Acting as the first Jordan-only retailer in Japan.
The Golden Eagles’ unique makeup comes ornamented with quilted liners and “MU” logos on the insoles.
Get your most detailed look yet at the forthcoming model.
La Flame’s next Jumpman collaboration is expected to drop in April 2023.
Tongues host Zoom branding and are done up with glossy finishes.
Corteiz’ NY-exclusive Air Max 95 “Pink Beam” collab, the MSCHF Super Normal 2 “Mint Green” colorway and more are also dropping.
In an exclusive quote to Hypebeast.
Sneaker District South Africa’s head of marketing recalls developing her sneaker obsession, discusses her ascent in the industry and more.
Lizard skin adorns the Swooshes to reference the Air Jordan 12s that Jordan rocked during the 1996 “Nike Hoop Heroes” event.
