Marc Marquez and the ASICS GEL-1130 for Hypebeast’s Sole Mates
ASICS Top 10
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Description
ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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ASICS’ lifestyle marketing guru discusses his favorite GEL-1130 features and how impactful collaborators have elevated the model.
The follow-up to the Actibreeze™ 3D
A versatile presentation of the lifestyle design.
Complete with special space themed packaging.
Expressed in natural tones with intricate details.
Revealing two-toned T-shirts, minimalistic bomber jackets, and more.
Presented by
ASICS
Throwbacks that outperform their predecessors.
Appearing alongside the new adidas Crazy Infinity, JJJJound x Vault by Vans, Salehe Bembury x Crocs, Sanrio x Converse and more.
Presented by
ASICS
ASICS’ sneaker installation at HBX New York spotlighted NFL star Stefon Diggs’ latest ambassadorship and the all-new GT-2160 colorways.
