ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS and COSTS Team Up Again for the GT-2160 "SHAO JI"
Footwear

ASICS and COSTS Team Up Again for the GT-2160 "SHAO JI"

Expressed in a subtle Oatmeal colorway accented by a variety of co-branding elements.

The A Ma Maniére x Air Jordan 5 "Dusk" Settles Into This Week's Best Footwear Drops
Footwear

The A Ma Maniére x Air Jordan 5 "Dusk" Settles Into This Week's Best Footwear Drops

Coming alongside the Air Jordan 8 Retro “Winterized Gun Smoke,” UP THERE’s New Balance collaboration, Nicole McLaughli’s Merrell 1TRL “Moc-Laughlin” collab, and more.


Peep an Official Look at the UNAFFECTED x ASICS GEL-KAYANO 14
Footwear

Peep an Official Look at the UNAFFECTED x ASICS GEL-KAYANO 14

Part of the Korean label’s Fall/Winter 2023 collection.

James Barrett and the UP THERE x ASICS GEL-LYTE III "Kookaburra" for Hypebeast's Sole Mates
Footwear

James Barrett and the UP THERE x ASICS GEL-LYTE III "Kookaburra" for Hypebeast's Sole Mates

The UP THERE co-founder speaks on his lifelong love of sneakers, using footwear to celebrate Australian culture and more.

Kiko Kostadinov Officially Debuts His Versatile ASICS NOVALIS Line
Fashion

Kiko Kostadinov Officially Debuts His Versatile ASICS NOVALIS Line

Delivering an array of technical gear alongside a new GEL-TEREMOA colorway.

ASICS Prepares the GEL-QUANTUM KINETIC in "Birch"
Footwear

ASICS Prepares the GEL-QUANTUM KINETIC in "Birch"

Another fall-ready finish for the modern runner.

The Suede-Swathed Air Jordan 1 "Royal Reimagined" Rules This Week's Best Footwear Drops
Footwear

The Suede-Swathed Air Jordan 1 "Royal Reimagined" Rules This Week's Best Footwear Drops

Arriving alongside Rihanna’s latest Fenty x PUMA Avanti L, Nicole McLaughlin’s HOKA collaboration, and more.

Cecilie Bahnsen Honors Japanese Culture In Second ASICS GT-2160 Collaboration
Footwear

Cecilie Bahnsen Honors Japanese Culture In Second ASICS GT-2160 Collaboration

The Mary Jane-style silhouette returns with floral embellishments in pink and blue colorways.

The Best Shakeouts, Pop-Ups and Parties Around the 2023 New York Marathon
Sports

The Best Shakeouts, Pop-Ups and Parties Around the 2023 New York Marathon

There’s a lot going on the week of the 2023 New York Marathon — here’s our guide to the best of the best.

Dimitri Calligeros and the Above the Clouds x ASICS GT-2160 for Hypebeast's Sole Mates
Footwear

Dimitri Calligeros and the Above the Clouds x ASICS GT-2160 for Hypebeast's Sole Mates

The Above the Clouds founder speaks on his longstanding affection for “vintage tech” and translucent designs, discusses his store’s collaborative ethos and more.

Up There and ASICS Connect for a Kookaburra-Themed GEL-LYTE III
Footwear

Up There and ASICS Connect for a Kookaburra-Themed GEL-LYTE III

In continuation of the Australian retailer’s partnership with the Japanese sportswear brand.

The COMME des GARÇONS Shirt x ASICS EX89 Collab Has Landed At Last
Footwear

The COMME des GARÇONS Shirt x ASICS EX89 Collab Has Landed At Last

Following an initial glimpse of the pair at CDG Shirt’s Fall/Winter 2023 runway.

 

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