Jordan Brand Celebrates the Year of the Dragon in This Week’s Best Footwear Drops
With KENZO x ASICS, a new Air Jordan 6, a restock of the OG Nike Attack and more on the way.
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With Paris Fashion Week wrapping up over last weekend, fashion-forward sneakerheads now have plenty to look forward to in the fall as a myriad of exciting designs hit the runway this past week. Before those touch down on shelves, there’s a loaded slate of drops to be aware of across the next seven days thanks to Nike and Jordan Brand, ASICS, Reebok and adidas. However, let’s be sure to review every key headline from the past week’s news before we give you the full rundown.
The latest edition to the footwear feature front poses the question “will the Air Jordan 4 jump over the Air Jordan 1 in 2024?” — prompting reflection on the Air Jordan 1’s diminishing hype and the growing interest in the Air Jordan 4 that may skyrocket with its first takedown model expected to arrive this fall.
Per usual, a new batch of first looks hit the net for Nike as its latest project with Cactus Plant Flea Market on the Air Force 1 Low, Union LA’s reimagined Field General and COMME des GARÇONS HOMME PLUS’ Air Max TL 2.5 all surfaced. Over in the streets of Paris, two A Ma Maniére projects were spotted — an Air Max 95 and the long-rumored Air Jordan 4 sequel. Breakdowns of the red Swoosh-equipped Travis Scott x Jordan Jumpman Jack, the Air Jordan 11 Low “Space Jam” and Air Jordan 5 SE “Sail” all appeared as well.
Elsewhere in the industry, three new pairs of adidas kicks sparked excitement with a new Wales Bonner x adidas Samba limited to 750 pairs, a f&f-exclusive Brain Dead x adidas Bowling shoe kicking off their new partnership and Hartcopy’s adidas BW Army all being revealed. As for New Balance, its GORE-TEX-backed 2002R collab with JJJJound was officially teased while AURALEE and Junya Watanabe MAN took the 990v4 MADE in USA and a new 1906 loafer to the runway respectively.
Having caught up with everything unfolding in the footwear industry, let’s explore this week’s top releases. Once you’ve reviewed the ten below, be sure to hit up HBX to shop styles that are available to purchase now.
KENZO x ASICS GEL-KAYANO 20
Asics
Asics
Asics
Release Date: January 23
Release Price: $350 USD
Where to Buy: KENZO
Why You Should Cop: With NIGO at the helm of KENZO’s artistic direction, he’s looked to his own home country of Japan, pairing the Parisian label with ASICS for a three-part collection on the GEL-KAYANO 20. Combining the design language of the duo, each colorway sports a myriad of colors and textures. The first two feature a tiger stripe pattern at the upper’s base while the third favors a wild combination of designs and colors.
Air Jordan 38 Low “Fresh Start”
Nike
Nike
Nike
Release Date: January 23
Release Price: $175 USD
Where to Buy: SNKRS
Why You Should Cop: After dropping its debut “Fundamental” colorway, Jordan Brand is back with the newly-introduced Air Jordan 38 Low for a “Fresh Start” pair that sees the brand’s off-white “Coconut Milk” hue dress a majority of the upper. Various pastels are combined with this throughout, with pink drawing the most attention across the upper. Supporting the court-ready sneaker, a gum outsole is joined by magenta, black and translucent detailing at the midsole.
Aries x Reebok Classic Leather “Mystic’s Shoe”
Aries
Release Date: January 24
Release Price: £100 GBP (approx. $127 USD)
Where to Buy: Reebok
Why You Should Cop: Hot off of a busy 2023 in collaborative footwear, London-based label Aries is following up on its projects with the likes of ROA and Crocs by teaming up with Reebok to take on its Classic Leather. Dubbed “Mystic’s Shoe,” the pair fuses magical inspiration with the Classic Leather’s minimalist presentation. The lateral midfoot’s window sports a logo lock-up between the two brands as a premium “Aqua” leather upper offers a sleek finish.
Air Jordan 14 Low “Love Letter”
Nike
Nike
Nike
Release Date: January 24
Release Price: $180 USD
Where to Buy: SNKRS
Why You Should Cop: After celebrating its 25th anniversary in 2023, the Air Jordan 14 is ready for more action as its low-top iteration is set for another women’s-exclusive release with this “Love Letter” look that celebrates “your vibrant style, positive spirit and radiant vibes,” as mentioned on the letter included atop the shoe’s special box. It sports an iridescent upper that draws inspiration from the blue morpho butterfly — symbolizing the authentic shine of the owner.
Jordan Brand “Year of the Dragon” Collection
Nike
Nike
Nike
Nike
Nike
Nike
Release Date: January 24
Release Price: TBC
Where to Buy: SNKRS
Why You Should Cop: Jordan Brand is once again serving up a festive arrangement of its silhouettes for Chinese New Year. Embracing the Year of the Dragon, the Air Jordan 1 Low OG, Air Jordan 2 Low, Air Jordan 38, Jordan Stadium 90, Jordan Legacy 312 and Jordan Spizike Low have all been prepared with special colorways. Each of these looks embrace the theme with their off-white bases complemented by soft green and dark red details, with select looks featuring scale-covered overlays.
adidas AE1 “Arctic Fusion”
Adidas
Adidas
Adidas
Release Date: January 25
Release Price: $120 USD
Where to Buy: adidas
Why You Should Cop: As Anthony Edwards continues to make his mark on the NBA with an exciting fourth season playing for the Minnesota Timberwolves, he’s looking to do the same in the footwear industry. Teaming up with the Three Stripes, the two introduced the adidas AE1 at the end of 2023 and are running with its momentum by releasing its second colorway — an “Arctic Fusion” look that pairs a Timberwolves-like blue with black.
Nike Attack “Light Smoke Grey”
Nike
Nike
Nike
Release Date: January 26
Release Price: $120 USD
Where to Buy: SNKRS
Why You Should Cop: It’s been less than a year since the Nike (Mac) Attack officially made its return. Various colorways and collaborations have kept the model busy, including a flip of this OG “Light Smoke Grey” pair by Travis Scott. Now, the original is set to restock for the new year, offering sneakerheads another chance to own a piece of footwear history. Once again, its leather and mesh construction offers a black and grey color combination that is backed by a white midsole.
Reebok Preseason 94 Mid & Low
Reebok
Reebok
Release Date: January 26
Release Price: $100 USD to $130 USD
Where to Buy: Reebok
Why You Should Cop: Kicking off the new year, Reebok is looking back 30 years to celebrate its coveted Preseason training footwear. Its Preseason 94 Mid revisits a contrast-covered black and white arrangement that was famously sported by legendary NFL running back Emmitt Smith. As for the Preseason 94 Low, it adds red accents at the midfoot branding for its throwback finish.
Nike SB Dunk Low Pro “Court Purple”
Nike
Nike
Nike
Release Date: January 27
Release Price: $115 USD
Where to Buy: SNKRS
Why You Should Cop: New year, same old Dunks. The skateboarding experts at Nike SB are back at it with the return of 2021’s Nike SB Dunk Low Pro in “Court Purple” — an arrangement best known for adorning the Air Jordan 1 High in 2020. The familiar presentation returns with its same build — combining a leather upper with black, white and purple hues spread throughout.
Air Jordan 6 “Yellow Ochre”
Nike
Nike
Nike
Release Date: January 27
Release Price: $200 USD
Where to Buy: SNKRS
Why You Should Cop: “Yellow Ochre” has already emerged as one of Jordan Brand’s key colors for 2024. Covering the Air Jordan 1 High OG two weeks ago, it has now made its way onto the Air Jordan 6. Its soft nubuck upper features the bright shade at its base while white overlays contrast it neatly. Black detailing arrives at the tongue, heel tab and midsole to complete this eye-catching pair.
