ASICS and HAY Reveal Colorful Collaboration
ASICS Top 10
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Description
ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections
HAY co-founder Mette Hay speaks exclusively to Hypebeast about the limited-edition Skyhand OG collection, and why a collaboration with ASICS makes perfect sense for her brand.
Providing a fresh, nature-inspired look to the runner.
Featuring dark hues and contrasting accents.
Arriving later this year.
Arriving alongside the Air Jordan 6 “Reverse Oreo,” more ‘Naruto Shippuden’ x Crocs and many other exciting launches.
Featuring “Olympic Medals” and “Metallic Pastel.”
A continuance of the “Monsoon Patrol” series featuring two colorways of the GEL-KAYANO 14 and a complementary apparel collection.
Presenting their latest entry in the “Monsoon Patrol” series by applying a special removable shroud to the sneaker in two colorways.
Salehe Bembury’s new Crocs Pollex Juniper, KITH’s ASICS GEL-LYTE III “Seoul,” NEIGHBORHOOD’s latest adidas Superstar and more are on the way as well.
Utilizing premium Italian leather across 100 pairs.
Releasing in late 2024.
Created to celebrate KITH’s new Seoul-based flagship store.
