Errolson Hugh Says the ACRONYM x NikeLab AF1 Was Completed in 2013
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ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
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ACRONYM’s co-founder and Nike’s Design Director sit down for an open panel discussion.
It’s all in the details.
Could this year’s ACRONYM collaboration top 2016’s?
Sample pairs have already appeared up for sale.
The interview delves also into why functionality is key and the difficulties inherent within.
That’s one way to wear your shoes.
2016 was the year of collaboration.
A beautiful collector’s piece.
