Errolson Hugh on Serendipity and the ACRONYM x NikeLab Air Presto Mid
Acronym Top 100
Profile
Description
ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
Read More
Latest Collections
“Whenever everybody else finishes, that’s when we start.”
It’s all in the details.
Errolson Hugh leaves his mark on the Air Presto.
Those ACRONYM-customized NikeLab Air Presto Mid Utility make-ups are coming soon.
Featuring select pieces by ACRONYM, adidas by kolor, Y3 SPORT & more.
Errolson Hugh tones it down for the latest iteration.
The biomorphic runner meets Errolson Hugh’s ultra-technical aesthetic.
Technical sportswear and aluminum luggage options.
The famed artist and designer tell us how one’s environment is crucial to creativity.
Available in very limited quantities.
