Errolson Hugh on Serendipity and the ACRONYM x NikeLab Air Presto Mid

“Whenever everybody else finishes, that’s when we start.”

Fashion 
10,720 Hypes 0 Comments

Set amongst black tires and oil drums, a disassembled car and disused TVs, all of which was faintly lit by a NikeLab x ACRONYM white neon sign, the second floor of Shanghai’s NikeLab X158 outpost had been transformed into something resembling a warzone — the perfect setting for ACRONYM’s latest reveal, the ACRONYM x NikeLab Air Presto Mid. For this occasion, brand founder and creative director Errolson Hugh had personally flown to Shanghai to attend to the debut of his highly-anticipated rework of the early 2000s retro runner.

While Hugh kept the most recognizable elements of the Air Presto, including its biological TPU lace cage and distinctive sole unit, the ultra-functional aesthetic of ACRONYM was also seamlessly incorporated into its design — cue a lightweight dual-mesh upper and a reinforced mid-top ankle collar for increased stability, while two exposed zippers added for ease of wear. The result is undeniably elevated, as the best collaborations are, and manages to both surprise and delight long-time fans of the label. We took this opportunity to talk to Hugh about the role of serendipity in the design process of the ACRONYM x NikeLab Air Presto Mid, as well as to catch up on ACRONYM’s latest developments.

ACRONYM Errolson Hugh NikeLab Air Presto Mid Interview

To start off, could you explain how you updated the design of the Air Presto?

We were looking to do something that make sure adding functionality into the shoe, which wouldn’t conflict with the original concept of the shoe, comfort and easy to wear. That’s how we came up with the idea to have the higher collar for stability and zippers for quickly slipping-on.

The two darker designs in this collection are very “ACRONYM” colorways, but there is also this rare mix of Hot Lava and Volt. How did you decide on such a radical palette?

We always want to do things that could surprise people, and to push our own aesthetics further. The funny story is that with one of the samples that the factory sent us, they just used random materials they had and that was one of the combinations that happened. We got the prototype and we were all like, amazing! And we feel like we weren’t going to get any better color combinations ourselves so we decided to put it into production.

From the Lunar Force 1 to Air Presto Mid, ACRONYM and NikeLab have become long-time collaborators. When starting a new project, how do you balance each other’s DNA?

That’s kind of an ongoing dialogue, really. It’s a conversation, because we’ve known Nike so long and they’ve known us so long. It’s very organic and it just kinda happens. Also, when you are dealing with Nike product, it’s so iconic and has such cultural meaning. We are very aware of what each shoe means, or each product from Nike means. We try to respect that, and at the same time try to add something new from our own.

ACRONYM Errolson Hugh NikeLab Air Presto Mid Interview

Are there any other classic Nike sneakers that you’d like to redesign if you got the chance?

There are so many. I like the Nike Blazer Low a lot. Maybe the Air Jordan 1 and Flyknit in general — my favorite is the Flyknit Racer.

ACRONYM has become a synonym for utility. How many processes do you have to go through before finalizing a product?

Designing an ACRONYM product actually takes a lot longer than a normal product. We like to say that whenever everybody else finishes, that’s when we start. Either we make something that works really well, and then we have a whole additional process to make it look good. Or we have create something that looks really cool, and then we have an additional process to make it perform the way we want it to. So it’s like double the work every time.

Could you describe your own style? Is it ACRONYM’ed? And how would you like to dress in your daily life?

Yes, very ACRONYM’ed [laughs]. ACRONYM basically started out with us making the things we couldn’t buy for ourselves. If you look at ACRONYM’s lookbooks, that is actually how I would like to dress everyday.

ACRONYM Errolson Hugh NikeLab Air Presto Mid Interview

Your father is an architect and your mother is an interior designer. How did they influence you while growing up, and now as a designer?

The influence was huge while I was growing up because they couldn’t afford a full-time babysitter all the time, so my brother and I always stayed at their studio surrounded by the works they were doing. Design was everywhere we looked. Also, they had so many books, it was basically like a library, so we just read a lot and started everything at a very early age.

You’ve mentioned that your design team only consists of six people. What are the advantages of being a small team?

Everybody knows what everybody is doing. It’s very fast and very organic. We are more like a family. The speed of ideas is very quick, and we exchange them very naturally and flexibly.

Have you ever thought about creating a more affordable line as well as opening your own brick-and-mortar?

We have, but we don’t have the infrastructure to do it right now. We are basically still too small. At some point, I think we will be able to do that when we grow strong enough and have that type of setup, but right now it’s still very specialized. It’s quite difficult to scale to make it bigger, but we are working on it. Eventually!

Read Full Article

What to Read Next

Closer Look at the ACRONYM x Nike Blazer Low "Night Maroon"
Footwear

Closer Look at the ACRONYM x Nike Blazer Low "Night Maroon"

The Swoosh’s classic lifestyle model is reworked with neon accents and a technical heel counter.

sacai X ACRONYM Collaboration Officially Launching in January 2022
Fashion

sacai X ACRONYM Collaboration Officially Launching in January 2022

ACRONYM’s Errolson Hugh released the collection’s first looks.

Nike Air Presto Mid Utility Returns With a Boba Fett-Like Colorway
Footwear

Nike Air Presto Mid Utility Returns With a Boba Fett-Like Colorway

The first reveal of a ‘Star Wars’-inspired pack.


Errolson Hugh Shares Detailed Look of an ACRONYM x Nike BLUNK Sample
Footwear

Errolson Hugh Shares Detailed Look of an ACRONYM x Nike BLUNK Sample

The 1 of 1 pair is equipped with leather uppers and velcro collars and tongues.

Kanye West Claps Back at Kid Cudi
Music 

Kanye West Claps Back at Kid Cudi

“I birthed you.”

Hear oshi's Take On Mr Carmack's "Going Crazy"
Music 

Hear oshi's Take On Mr Carmack's "Going Crazy"

The London-based prodigy delivers once again.

Eleven From 'Stranger Things' Moves Into Streetwear
Fashion

Eleven From 'Stranger Things' Moves Into Streetwear

Straight from the Upside Down world.

11 by Boris Bidjan Saberi Brings High-End Sensibilities to the Street
Fashion

11 by Boris Bidjan Saberi Brings High-End Sensibilities to the Street

The German-Persian designer continues to reapproach layering.

Watch Apple's New Ad for the iPhone 7
Tech

Watch Apple's New Ad for the iPhone 7

It’s dark.


Stream Jam City's Free Mixtape, 'Trouble'
Music 

Stream Jam City's Free Mixtape, 'Trouble'

The Kelela collaborator & Night Slugs family member is back.

A Harambe Hologram Will Appear at Day For Night Festival
Music 

A Harambe Hologram Will Appear at Day For Night Festival

Harambe joins a stacked lineup including Travis Scott, Run The Jewels, Blood Orange & BANKS.

The Leica Stammbaum Just Sold for $475,000 USD
Tech

The Leica Stammbaum Just Sold for $475,000 USD

A history of the Leica camera.

Watch This Unboxing of the New iPhone 7: Jet Black vs. Matte Black
Tech

Watch This Unboxing of the New iPhone 7: Jet Black vs. Matte Black

Which one will you be getting?

Watch Hayden James' Surreal Video For "Just A Lover"
Music 

Watch Hayden James' Surreal Video For "Just A Lover"

We’ve never seen a classic dingy hotel hook-up quite like this.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.