Watch Apple's New Ad for the iPhone 7

It’s dark.

Tech
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Fresh off the unveiling of the new iPhone 7, Apple has released a new ad for the phone’s official launch on Friday, September 16. Taking the opposite route from its usual “I’m so healthy, happy, and have a great life” vibe, the new ad is dark, literally. In the past, symbolism has always been a strong point in Apple ads. Take a look above and see if you can find your own.

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