Errolson Hugh

Canadian designer and Edmonton, Alberta native Errolson Hugh co-founded his Berlin-based brand ACRONYM with Michaela Sachenbacher. His well-documented designs have opened doors for Hugh to work with other like-minded brands such as Burton, Stone Island’s Shadow Project, UNITED ARROWS, and Herno Laminar. He is also on board as the designer of Nike’s subsidiary revival ACG line.

Editor's Picks: Our Favorite Sneakers of 2022 So Far
Footwear 

Editor's Picks: Our Favorite Sneakers of 2022 So Far

HYPEBEAST staff members share what they’ve rotated in the year’s first six months.

Take a Closer Look at the Highlights of ACRONYM's SS22 Technical Outerwear
Fashion

Take a Closer Look at the Highlights of ACRONYM's SS22 Technical Outerwear

From the signature technical J96-GT jacket to an elevated J96-VT varsity jacket.

ACRONYM SS22 Drop B Delivers Utilitarian Coach Jackets and Technical Cargo Shorts
Fashion

ACRONYM SS22 Drop B Delivers Utilitarian Coach Jackets and Technical Cargo Shorts

Continuing its exploration of collegiate style.

ACRONYM Unveils Collaboration With BE@RBRICK
Design

ACRONYM Unveils Collaboration With BE@RBRICK

Featuring a dystopian cyborg design.

Take a Closer Look at ACRONYM’s Nike Blazer Low Collaboration
Footwear

Take a Closer Look at ACRONYM’s Nike Blazer Low Collaboration

Ahead of its impending global release.


ACRONYM Joins sacai in SS22 Collection Launch
Fashion

ACRONYM Joins sacai in SS22 Collection Launch

Entitled as “Bonding” to further characterize unity and the technique of fusing distinct textures.

Nike and ACRONYM Officially Unveil Blazer Low and Apparel Collaboration
Fashion

Nike and ACRONYM Officially Unveil Blazer Low and Apparel Collaboration

Launching later this month.

Closer Look at the ACRONYM x Nike Blazer Low "Night Maroon"
Footwear

Closer Look at the ACRONYM x Nike Blazer Low "Night Maroon"

The Swoosh’s classic lifestyle model is reworked with neon accents and a technical heel counter.

ACRONYM Kicks Off “BE@RBRICK World Wide Tour 3”
Design

ACRONYM Kicks Off “BE@RBRICK World Wide Tour 3”

This year’s tour features 100 top creators.

A New Initiative Hopes to Turbo-Charge the Careers of British Black & POC Designers
Fashion 

A New Initiative Hopes to Turbo-Charge the Careers of British Black & POC Designers

Including a megawatt line-up of mentors and a major sponsor — and it’s completely free, too.

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