ACRONYM x MONTANA Spraycan for Futura’s 60th Birthday by BEINGHUNTED
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ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
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Two brands come together to celebrate the graffiti legend.
“Mark constantly stated that he wanted a clean break from the old ACG. He wanted something new and not retro.”
Depicted in all the sneaker’s sculptural glory.
“Despite the radical things we’ve done to it, the model is still instantly recognizable as an Air Force 1.”
A dystopian urban landscape explored.
A look at the design process behind the latest ACRONYM x NikeLab Lunar Force 1 SP from inside Berlin’s repurposed St. Agnes Church.
After tapping Errolson Hugh to resurrect ACG, Nike has once again teamed up with the designer and
ACRONYM joins forces with Italian technical outerwear label NEMEN for a small capsule collection
ACRONYM® products are renowned for their ability to innovate. Made for all-weather, all-terrain
Buzzing through the blogosphere today is the recent announcement of Nike ACG’s revival at the hands
