NikeLab 2014 ACG Apparel Collection
Acronym Top 100
Profile
Description
ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
Read More
Latest Collections
Following foundation more than 30 years ago, Nike ACG announces its reintroduction into the world
Errolson Hugh’s conception of Acronym brought to the very forefront the relationship of form and
The cold season is a time when form often comes second to function. The HYPEBEAST Store’s
Storied German technical goods brand ACRONYM® is the star of a new editorial by Russian retailer
Following the release of its 2014 fall/winter offerings, ACRONYM has released a video lookbook of
Known as one of the most innovative and technical brands of our time, ACRONYM returns for
Cutting edge fashion label ACRONYM has unveiled its 2014 fall/winter collection. Upheld
For its 2014 spring/summer collection video, technical apparel label ACRONYM presents a futuristic
Technical apparel label ACRONYM present their upcoming fall/winter collection with yet another
German label ACRONYM and fellow Berliners Uslu Airlines – pioneers of airbrush makeup – have
Merging technical fabrics with stylish and contemporary cuts, Berlin-based ACRONYM has quickly
