ACRONYM® 2014 Fall/Winter Editorial by Belief Moscow
Storied German technical goods brand ACRONYM® is the star of a new editorial by Russian retailer






Storied German technical goods brand ACRONYM® is the star of a new editorial by Russian retailer Belief Moscow. Consistent with the moody, secretive aesthetics of the brand, the editorial takes to a sparse industrial setting for the photo set. Here ACRONYM’s penchant hard- and softshell jackets, technical trousers and close-to-skin shirts take center stage, guised in minimalism but taking full advantage of premium materials. Lightweight options like the J40 are executed in mil-spec WR cotton, featuring near-limitless articulation to allow unadulterated freedom of movement. Elsewhere, the free-flowing P16 pants are crafted in Switzerland to be wind and waterproof, done up with eight pockets for supreme storage capability. Look for these offerings from ACRONYM® in-store at Belief Moscow now.