"Acronymjutsu: Advanced" Mocks the Multi-Features of ACRONYM® Designs

ACRONYM® products are renowned for their ability to innovate. Made for all-weather, all-terrain

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ACRONYM® products are renowned for their ability to innovate. Made for all-weather, all-terrain use, part of the charm of ACRONYM® is the versatility of the pieces, which designer and co-founder Errolson Hugh meticulously, proudly demonstrates season after season. Does he over-demonstrate though? Canadian site Impluse Online has released a witty, funny video addressing the myriad features – and non-features – of ACRONYM® garb, dubbed “Acronymjutsu: Advanced.” Check out the video above and for a more serious take on Errolson Hugh and the brand, pick up the latest copy of our HYPEBEAST Magazine.

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