LeBron James Launches New Golf YouTube Channel
The NBA superstar debuts his golf-focused platform featuring a 90-minute match at Scotland’s Castle Stuart Links for his 2016 Cavaliers reunion.
Summary
LeBron James has officially launched a new YouTube channel dedicated to his growing passion for golf
The channel's 90-minute inaugural video documents a 10-year reunion match in Scotland with his 2016 Cleveland Cavaliers teammates
The release expands on the basketball star's recent entry into the golf space alongside home simulators and brand partnerships
LeBron James has officially launched a new YouTube channel, debuting his digital platform with a feature-length video starring his former championship teammates. The NBA icon dropped a 90-minute inaugural episode documenting a 2016 Cleveland Cavaliers reunion on the golf course.
Shot at Cabot Highlands Resort’s Castle Stuart Links in Scotland, the premiere video follows James alongside Kevin Love, Tristan Thompson, Richard Jefferson, Channing Frye, and J.R. Smith celebrating a 10-year reunion. The group competes in a 3-on-3 match pairing James, Love, and Jefferson against Thompson, Frye, and Smith on the course ranked No. 55 on Golfweek’s Top 100 International Courses.
The media platform marks the latest expansion of James’ public foray into golf. The four-time NBA champion has previously installed a home simulator, highlighted his algorithm’s transition to golf content, and recently starred in a joint Nike x Beats golf commercial alongside PGA Tour pro Tom Kim.
The debut episode is currently available to watch on LeBron James’ official YouTube channel above.
